Every week we provide insights into popular assets and hot questions, so you can easily learn more about the investment market in bite‑sized pieces.
In this edition of Markets in Focus, we delve into Meta, one of the largest and most influential tech companies in the world.
But how well acquainted are you with this tech giant?
Take a look below or see a short video here: https://youtube.com/shorts/cJGywu3tqc0
What exactly is Meta
Meta, formerly known as Facebook, Inc., is a multinational technology company based in California. It operates a broad portfolio of platforms - including Facebook, Instagram, WhatsApp, and Messenger - as well as services and tech products.
Over the years, Meta has evolved beyond social media and is now increasingly focused on artificial intelligence and building future platforms.
Key Milestones & Background
- Meta’s roots trace back to Mark Zuckerberg founding Facebook in his Harvard dorm room in 2004. It later rebranded to Meta Platforms as its ambitions expanded.
- The company has consistently grown its daily active user base. As of Q3 2025, its “Family of Apps” (Facebook, Instagram, Messenger, WhatsApp) reached 3.54 billion daily active people, according to Meta’s report.
- Meta is not just a social media company anymore — it’s investing heavily in AI compute, ad tools, and infrastructure.
Financial Performance & Key Metrics
- In Q3 2025, Meta generated $51.24 billion in total revenue, up 26% year-over-year.
- Its costs and expenses reached $30.71 billion, up 32% vs. the same period last year.
- From operations, Meta earned $20.54 billion, driven largely by its Family of Apps segment.
- The “Reality Labs” segment (AR/VR) continued to operate at a loss — $4.43 billion in Q3.
- Capital expenditures in Q3 2025 amounted to $19.37 billion, reflecting aggressive investments into infrastructure.
What Factors Influence Meta’s Stock Price
Several key factors can sway Meta’s stock:
- Advertising Revenue: The majority of Meta’s earnings still come from advertising across its Family of Apps. Growth in ad impressions and average price per ad (both up in Q3) are critical.
- User Growth & Engagement: Growth in daily active users across Meta’s platforms supports ad monetization.
- AI & Infrastructure Investments: Huge capex into AI infrastructure signals Meta’s long-term pivot toward generative AI, compute, and ad‑tech innovation.
- Regulatory Risk: As a major platform, Meta faces regulatory scrutiny around data, content moderation, and ad practices.
- Competition: Competing platforms, changing user behavior (e.g., more video, short-form), and evolving ad formats all matter.
- Long-term Vision: Meta’s bets on the metaverse, AI devices (like smart glasses), and “superintelligence” could impact future growth — but also come with high risk.
Trade Meta on Change
Explore Meta trading in the Change app, with up to 5× leverage.
Trading hours: Monday to Friday, 13:30–20:00 (GMT).
Happy trading!
